Queue-it is the leading virtual waiting room solution. As co-founders, Camilla Ley Valentin, Niels Henrik Sodemann and Martin Pronk have managed to develop a leading product within their industry together with their strong, international team comprised of 27 nationalities.
This month, Camilla Ley Valentin, Co-Founder and CCO for Queue-it, shares the learnings she gained along the way and provides her advice for future entrepreneurs.
1. What is the most important learning you had?
I think that now by having worked in both corporate and start-up environments I was able to realise the importance of establishing a network outside the company. The challenge with working in a big corporate environment is that often you forget to also have one foot outside and be able to be aware of anything interesting happening on the other end.
Often, you tend to be captured in these uniform environments and opinions, finding yourself stuck in the company’s mentality. Being able to network and finding your own network outside your work environment is a nice way to always get a breath of fresh air and keep inspiration coming in.
2. Why are you the best to run your company?
The story around Queue-it is that it was really a team effort in helping define all the elements behind the product and the idea. Having a team effort define the final product proved to be one of the successful steps we took. It brought together the different expertise my co-founders Niels, Martin and I have. When you have a team of people working for a common goal, it’s the complementary strengths and weaknesses that help define the final output while the team ends up serving as the main pillars in the incipient phase.
The team effort also contributed to defining the legacy the company now has and served as a strong motivator in the beginning. As an entrepreneur, you quickly understand that learning and benchmarking your product’s solution and having several pairs of eyes and years can quickly help lay down the bricks that serve as the foundation of a start-up’s life.
“You get the chance to make a change by seeing your idea fly and seeing it make a difference in the world.”
3. Would you recommend other females to start their own company and why?
Absolutely! -Just by considering the benefits of having a full insight into the business you can quickly understand the meaningfulness this adds to your life. On the other hand, you also get the chance to be part of this community, serving as a role model and encouraging other young women with high aspirations to achieve their goals.
You get the chance to make a change by seeing your idea fly and seeing it make a difference in the world. After developing the solution behind Queue-it, Niels, Martin and I were quickly able to see that besides the reliable and dynamic solution, Queue-it was also offering a higher benefit, of online fairness, and this was one of the first inspiring and satisfying moments in my career as an entrepreneur. Seeing our solution make a difference in the world and for several industries was very fulfilling and meaningful, and something I would recommend to anyone.
Being an entrepreneur offers a lot of flexibility, economic freedom and forces you to always keep a fresh mind, through the innovative and brave people you meet. It positions you in a very dynamic everyday work pace which forces you to always be open to new challenges.
4. What is your best tip for staying healthy and productive while running a start-up?
Having a start-up is quite dynamic and always keeps you on the run, which is a good thing. It always helps me stay out of my comfort zone. Then I also have my daughters back home who also keep me running around and help me keep a young and fresh mind.
Occasionally I try to practice yoga and keep my mind and body in line and balanced. I think that part of being able to stay healthy is by always keeping your balance, trusting your instinct and trying to keep in touch with yourself as a person, and finding time for myself and my thoughts always helps with this.
5. What is the biggest mistake you have made as a founder?
In the very early stages we probably spent too much time catering to potential investors which to some extent took our attention away from growing the business in a customer focused way. This is something that I believe is happening to many start-ups. Thankfully we decided to drop it and direct our full attention to getting customers through a super focused sales, product and marketing effort.
6. What is your best advice to future entrepreneurs?
My advice to young entrepreneurs is to always tell, ask, listen and evaluate their idea to potential customers. This can help maintain and show enthusiasm, while getting the right feedback during the initial phase of the development while continuously learning. It’s also great to take advantage of the power of social media and the entrepreneurial community.
“My advice to young entrepreneurs is to always tell, ask, listen and evaluate their idea to potential customers.”
In my case, my two co-founders and I had worked in the software development industry for years and that to some extent translated into confidence in our SaaS product, as well as in the business model. Furthermore, the network we are part of has played a significant role in defining and communicating Queue-it’s legacy, both as a product and as a team, which has brought along some of the first customer references.
I guess that a general advice would be to always believe in yourself, your idea and your team -this will influence your product’s rate of success and will also help you meet other inspiring people who will prove valuable on your journey.